WHO WE ARE

Each piece in the Swoon Luxe collection has been intricately constructed with the utmost precision from the top available skins from the world of “The Wild.” All of Swoon Luxe handbags and accessories are hand-crafted by artisans who have dedicated their entire life to the art.
In the world of “The Wild”, the quality of skins is the foremost concern. The qualities and material costs between a Nile Crocodile (Crocodylus Niloticus) and a Caiman (Crocodilus Fuscus) differ significantly. Nile Crocodiles, along with Australian Saltwater Crocodiles (Porosus Crocodile), are considered the most luxurious and prestigious crocodile skins in the world. Swoon Luxe only purchases highest rated Nile Crocodile skins that are farm-raised in their pursuit of conserving “The Wild”. Swoon Luxe skins are supplied by prestigious leather tanneries located in:
Crocodile Leather – Singapore
Ostrich Leather – South Africa
Python Leather – Italy
Oftentimes, clients desire custom-made pieces that are unique to their taste and lifestyle. We encourage our clients to share their visions and ideas for the pieces they covet. Take a ride on “The Wild” side!

Designer Helena Reich launched her handbag line Swoon Luxe in 2013, with the mission to bring Timeless, Top Quality, Luxury Skin Purses and Accessories to the forefront of the market. The concept was born out of the belief that “women and men seek quality and design in luxury pieces as opposed to expensive labels without substance” explains Reich.
The romantic notion of beautiful skin handbags was first planted in the designer’s mind when she was little girl. “I remember watching my mother beautifully dressed on her way to a soiree. She would complete her look with her beloved crocodile handbag and twinkle in her eyes. The bag, a deep chestnut hue skin, was classic and timeless,” recalls Helena. Taking the concept of an eternal, ethereal elegance, Helena designed all her handbags to be transitional from day to night.
A Swoon Luxe piece can be worn with just an ordinary t-shirt and jeans or with a little black evening dress – transforming either look by adding an exquisitely tailored skin bag.